Blog Articles
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How to Measure the Return on Investment (ROI) of SEO?
Numerous metrics can help determine whether your organic SEO efforts are successfully achieving your business goals, such as enhanced visibility, increased traffic, and conversions. One critical metric to focus on is the Return on Investment (ROI) from your SEO endeavors. Organic traffic from Google has become highly profitable. According to BrightEdge study, about 53% of…
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WordPress SEO: Essential Tips for 2024
Over the past decade, WordPress has transformed from a simple blogging platform into a dominant force in website management and hosting. As we stand in 2024, this robust platform powers approximately a third of all websites worldwide. Understanding WordPress site promotion is key to outperforming competitors, continually attracting new customers, and maintaining forward momentum. The…
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Promoting Your Website on Google with Podcasts
The phrase “Content is King” has become a cliche, but it doesn’t take into account the emergence of countless new types of content. People consume information in various ways. Some prefer long articles, while others prefer videos or audio. Audio content gained its popularity with the invention of radio and was the ultimate way to…
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How to Find Broken Links in Screaming Frog
As a website owner or digital marketer, you know how crucial it is to maintain a website that functions flawlessly. One of the most common issues that website owners encounter is broken links. Broken links are links that lead to non-existent pages or web content, leading to 404 error pages. Broken links not only hurt…
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SEO for Shopify Websites
Are you wondering why so many online store owners choose to use Shopify to build and promote their businesses? In this guide, we’ll dive into the world of e-commerce and explain why Shopify’s unique features make it an excellent choice for organic promotion. What is Shopify? In 2006, two Canadian snowboard enthusiasts decided to launch…
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A Beginner’s Guide to Using Screaming Frog
Screaming Frog is a web crawler software that is designed to scan websites and extract vital information for search engine optimisation purposes. It is commonly used to crawl websites and gather data to be indexed by search engines like Google. Before delving into the world of Screaming Frog, it is important to understand the basics…
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