BLOG
Insights on SEO, AEO & Search
Practical advice on organic growth, search visibility, and staying ahead of algorithm changes.
-
Beginner’s Guide to Using Screaming Frog for SEO Audits
Everything you need to know about Screaming Frog SEO Spider — from installation to advanced features. The essential technical SEO tool I have used on every engagement since 2014. Read more →
-
Structured Data and Schema Markup: A Beginner’s Guide
Structured data is one of the least understood areas of technical SEO — and one of the most rewarding when you get it right. It doesn’t directly boost your rankings, but it gives Google the… Read more →
-
Mobile-First Indexing: What It Means for Your Website
If you’ve built your website primarily with desktop users in mind, you may be unknowingly putting yourself at a significant disadvantage in Google’s search results. Since completing the rollout of mobile-first indexing across all websites,… Read more →
-
How to Automate SEO With AI: A Practical Framework
SEO automation with AI isn’t about replacing your SEO strategy — it’s about removing the manual bottlenecks that slow execution down. This guide walks through a practical framework for automating the parts of SEO that… Read more →
-
How to Improve Page Speed for SEO
Page speed has been a confirmed Google ranking factor since 2010 for desktop and 2018 for mobile. But its importance goes far beyond rankings. A slow website loses visitors — often before they’ve read a… Read more →
-
What Is AI SEO? The Complete Guide for 2026
AI SEO is the use of artificial intelligence and automation to improve and scale search engine optimisation. Instead of doing every SEO task manually — keyword research, content briefs, technical audits, reporting — AI SEO… Read more →
-
Core Web Vitals Explained: What They Are and Why They Matter
If you’ve been doing any reading about SEO in the last few years, you’ve almost certainly come across the term Core Web Vitals. Google has made it clear that page experience matters — and Core… Read more →
-
What is Canonicalisation and How Does it Affect SEO?
Canonicalisation is one of those technical SEO concepts that sounds intimidating until you understand what problem it’s actually solving. Once you get it, it becomes one of the most useful tools in your technical toolkit.… Read more →
-
XML Sitemaps: What They Are and How to Optimise Them
An XML sitemap is one of the simplest technical SEO tools available to you — but also one of the most commonly misunderstood. Used correctly, it helps Google discover and understand your content faster. Used… Read more →
-
How to Fix Crawl Errors in Google Search Console
Crawl errors are one of those technical SEO issues that can quietly suppress your rankings for months without you realising it. They happen when Google tries to visit a page on your website and gets… Read more →