B2B
Short for business-to-business, this term refers to a basic business model where companies sell their products or services to other companies instead of individual consumers.
B2C
Short for business-to-consumer, this term refers to a basic business model where companies sell their products or services to individuals or consumers rather than other businesses.
Backlinks
These are links that point from one domain to another. When considering your site’s backlinks, you’re looking at links from other sites to your own. Backlinks give a site or webpage most of its authority and are therefore valuable. Not all backlinks are created equal, as various factors can influence their quality and strength.
Baidu
Baidu is the largest and most popular search engine in China, founded in January 2000 by Robin Li and Eric Xu.
Bing
Microsoft’s search engine, launched in June 2009, replaced an older search engine. Bing’s popularity varies worldwide, being more popular in the USA.
Bing Ads
Microsoft’s equivalent to Google AdWords, Bing Ads is a pay-per-click (PPC) management platform for purchasing traffic from Bing Search and its other networks.
Black Hat
SEO techniques that go against Google’s Webmaster Guidelines. These tactics can be effective but are short-term strategies that don’t align with most businesses’ objectives. Using black hat SEO increases the likelihood of receiving a penalty from Google.
Blog
A collection of content called ‘posts’ or ‘blog posts,’ posted chronologically on a website belonging to a business, institution, or individual. Blog content attracts relevant traffic and helps create brand and product awareness.
Bounce
When a website visitor leaves without visiting any other page than the one they landed on.
Bounce Rate
The percentage of website visitors who leave without visiting any other page than the one they landed on. Bounce rate is used to assess user engagement in specific situations.
Bot
Also known as web crawler, a bot is software that runs automated tasks over the internet. Bots perform simple and repetitive tasks at a much faster rate than humans.
Bot Traffic
When bots crawl a site, they can appear as users, and this can lead to some of the traffic data being attributed to bots.
Branded Keyword
A keyword that includes your business brand name or part of it. For example, searching for ‘Screaming frog web crawler’ is a branded keyword, whereas ‘web crawler’ is not.
Beta
An unfinished or incomplete but functional version of software, often released in a ‘beta phase’ to ‘beta users’ for testing its functionality.
Beta User
Someone who uses the beta version of software, often eager to try the latest technology to help improve their skills or knowledge.
Breadcrumb / Breadcrumb Navigation
A navigational tool that helps users navigate a website, usually in the form of a series of clickable text links at the top of a page that shows the location of the page within the site’s structure.
Broken Links
Links that lead to an inaccessible page or resource. These should be avoided as they can lead to users leaving the site entirely.