Are you wondering why so many online store owners choose to use Shopify to build and promote their businesses? In this guide, we’ll dive into the world of e-commerce and explain why Shopify’s unique features make it an excellent choice for organic promotion.
What is Shopify?
In 2006, two Canadian snowboard enthusiasts decided to launch an online store to sell snowboarding equipment. Unsatisfied with existing e-commerce platforms, they created their own. Today, this platform is known as Shopify. It’s one of the most user-friendly and convenient platforms for building and running online stores.
Shopify’s advantages & disadvantages
If you’re wondering why anyone needs Shopify in the first place, you might be surprised to learn that it offers significant advantages over other e-commerce platforms, especially in terms of organic promotion. Unlike Amazon and eBay, Shopify allows you to create and design your store without paying high fees.
Another significant advantage of Shopify is its ease of use. Unlike other interfaces, such as WordPress, Shopify is beginner-friendly, making it a great option for first-time e-commerce entrepreneurs. But it still provides the tools and solutions you need to optimize your site and promote it ideally.
On the other hand, the disadvantage of using Shopify is its closed system, resulting in less flexibility compared to other e-commerce platforms. Should you require a feature that’s not supported within the platform, you may find yourself out of options.
Shopify’s unique features
Despite its limitations, Shopify offers a variety of unique features that can help you and your customers enjoy a better online shopping experience. For example, Shopify’s app store offers many third-party apps that you can use to customize your store and optimise it for sales.
Other unique features include a task list and automatic reminders, which can help you stay on top of your business tasks and promote your store more efficiently.
How does the structure of Shopify affect SEO?
To run an e-commerce store, you need to have a well-designed website that is easy to navigate for both you and your customers. Shopify offers a variety of templates that are personalised to suit different types of businesses. For example, small businesses selling a single product can choose a template that helps promote that particular item, while others can choose templates that display an entire gallery of products. The templates help create a hierarchical and user-friendly interface for both you and your customers. Additionally, Shopify’s mobile version is highly praised for its design and appearance.
Regardless of how user-friendly and intuitive the interface is, the fundamental principles of SEO promotion remain the same. Similar to any other website, the key to successful SEO is to gain Google’s algorithm’s favour. In the end, Google’s algorithm still depends on high-quality content, quality links, and keyword research. The application of templates on Shopify can have an impact on the organic promotion of your site. As soon as a customer enters your online store, it’s an opportunity to showcase your products and work your magic. Shopify’s templates allow you to present your products with short videos and expose your customers to other relevant content to promote your site.
It’s crucial to keep in mind that correctly optimising your website’s pages on search engines can increase conversions and drive your site’s success. Some external add-ons for promoting Shopify sites include:
- AMP app – improves the customer experience by increasing mobile browsing speed.
- SEO Booster – analyzes your Shopify store’s ranking, displays the data in a convenient way, and even provides insights and recommendations for improvement.
- SEO Manager – a popular add-on that helps store owners control how their store appears in search engines and provides feedback on the success (or failure) of optimization efforts.
- Plug In SEO – also known as All In One Shopify SEO App, helps with building meta-data templates, fixing titles and images, providing an SEO health check report, and much more.
Conclusion
Shopify is an excellent platform for building and promoting an online store. While it has some limitations, its advantages far outweigh the disadvantages, especially when it comes to organic promotion. If you’re looking for a user-friendly and affordable way to build and promote your online store, Shopify might be the perfect solution for you.