When it comes to SEO, choose the experts in the know!
I’m a search engine optimisation (SEO) specialist in Sydney with extensive experience in ensuring companies enjoy higher organic rankings across multiple search engines and a more visible online presence.
SEO is #1
If you offer a great product or service and want potential customers to find out about it, SEO should be a number one priority!
An effective SEO campaign is a vital part of any marketing strategy as it offers an opportunity to draw in more traffic to your website and ensure quality leads turn into sales conversions.
The world is becoming more and more digital and everyone is searching online. Make your business stand out and help your website reach more and more customers, by getting in contact with a Sydney SEO specialist that gets the job done!
Search Engine Optimisation
Search engine optimisation is the process of increasing the ranking of a specific website so that it shows up as high as possible during organic online searches.
Unlike paid or Pay Per Click (PPC) advertising, SEO does not rely on payment for a high ranking search result. When someone in Sydney, or beyond, searches for a term related to your business, the search engine will crawl through the internet and pull all the relevant websites up in the order of most to least likely to be the right result according to its own algorithmic calculations.
My best practice SEO methodology and many years of servicing companies throughout Sydney has helped us cultivate specialist skills in ensuring your website enjoys free, effective results on Google and other search engines.
While many agencies offer multiple services, such as web-development and general marketing/advertising, in addition to search engine optimisation, our dedicated team work full time perfecting our SEO services to ensure your company gets long term results.
Search Engine Rankings
SEO is a complicated topic because the algorithm used to determine the search engine rankings takes hundreds of different factors into account. The truth is that no one exactly knows how Google and other search engines decide to rank the results when someone hits Enter on a search.
Quality SEO consultants are continually updating their strategies and expanding their knowledge, as well as keeping two eyes focused on changes and updates to the rankings practice of Google.
When you type in a search in Google, the results presented to you are Googleās best efforts to provide a list of the most likely-to-be relevant websites in descending order for what it thinks youāre looking for. While many people check the first, second, third and (maybe) fourth options, very few people scroll further down, and even fewer people click to the second page.
If your website does not rank in the top positions of any given relevant search youāre unlikely to be clicked on, and if you’re not on page 1 you’re practically invisible. This lack of visibility means you could be missing out on hundreds of lost leads and qualified potential customers.
Building SEO Authority
Search engine optimisation is one area in which you canāt āfake it till you make itā.
Google, Bing and other search engines prioritise websites with a higher level of authority.
Authority refers to the quality of a website and the likelihood that will be the best answer to a particular search query. Websites that try to cheat the algorithms by faking backlinks or overstuff webpage copy with common search terms or phrases, are penalised by the search engine and relegated to lower positions.
In some instances, certain practices can even cause a domain to be penalised or banned.
Ongoing SEO Strategies
Itās important to realise that effective SEO implementation is not a āone and doneā exercise. As search engines continually develop their AI algorithms and many competing businesses fight for the top result positions, your website may move higher or lower on the list of results over time.
The algorithms themselves learn from the clicking patterns of search engine users. If thereās an upward trend of people clicking on articles on any given subject that contain lists, then it will begin to prioritise other articles with lists for similar searches.
Thatās why I’ll ensure continual and ongoing search engine optimisation to keep your business top of the search results and top of the mind for your current customers and potential customers. Being able to spot these changes and trends, know what they indicate and understand how to translate those developments into new SEO tactics and strategies requires specialist expertise.
Thatās why you need to trust an exprienced SEO specialist.
What makes me an SEO Specialist?
Experience – I’ve worked in SEO & Web Development field for over 12 years. During that time I was lucky enough to work with some of the largest organisations and fastest-growing startups in Australia. I’ve earned the reputation for having an impeccable track record of SEO success for my clients.
Passion – Over the years weāve perfected a number of techniques and developed numerous tools to better the service we offer. Our client testimonials and past work is proof of our expertise. Our results speak for themselves.
How do we implement SEO?
There are many different facets to search engine optimisation, including:
- Content & Copy – Utilising my extensive keyword, phrase and search term research, weāll reorganise and rewrite–where necessary–your webpages and digital content so that Googleās algorithm recognises your website as a valid, reputable source of information and services. The words you use matter!
- Sitemaps – my team undertake a thorough audit of your website to ensure everything, from your domain and URL to the sitemap and coding, aligns with SEO best practice. Our eye for detail will identify even small opportunities for improvements that will translate to large impacts on SEO.
- Metadata & Meta Tags – Metadata and meta tags are vital pieces of information that search engines, especially Google, use to filter search engine results and rankings. Ensuring your metadata and meta tags are both implemented and optimised correctly is a key component to SEO.
- Link Building – Backlinks are hyperlinks that connect another site to your website. Backlinks offer more than just an opportunity to redirect traffic to you. The more quality backlinks you have the more likely a search engine is to recommend your webpage when someone conducts an online search.
- Speed & Mobile Usage – Itās not just whatās on the website that counts, but how users access it. Our experts will optimise the speed, functionality and mobile compatibility of your website to help increase its position amongst search results. Faster is always better when it comes to SEO.
- Localised/Specialised SEO – A common SEO mistake made by non-specialists is the focus on general, far-reaching keywords. While targeting the search terms or phrases used most often might seem like a good idea, better results are often achieved by employing more specialised and specific search terms (especially geographically focused phrases) where the likelihood of sales conversions is higher and the competition for the same ranking spots is less fierce. Our team will identify search word opportunities for your business with the highest return on investment opportunity.
And thatās just the tip of the SEO strategy iceberg.
The Cost of SEO
Unlike paid advertising, SEO does not have to cost anything if you do it yourself. However, for effective SEO implementation that will ensure measurable improvements, we always recommend engaging the services of an expert digital marketing agency.
Not all SEO strategies and agencies are equal, and their prices often reflect that. The state and nature of your current digital presence, website and SEO, as well as your specific objectives and the number of competitors in your business industry will determine what is required to optimise your search engine rankings.
My focus is always to ensure that your investment in SEO pays off. Generating results is my top priority and we conduct thorough audits when putting forward SEO proposals to ensure that whatever level of investment you make will pay for itself many times over in the long run.
Putting in place a long term SEO strategy might come with a cost, but it’s an investment that will save you much higher opportunity costs down the road.
Working With You
My team and I will work in conjunction with your business to understand who you are and what you do. Together weāll create an effective and comprehensive SEO strategy to help you with your marketing and customer acquisition goals.
Whether you want to get started or simply want to find out more about all things SEO with no obligation, get in touch with me today.
ilan.shabad[at]gmail.com